The accounting rule didn't come from a book or a consultant — it came from having to land on something at some point: "we decided we'd count it this way," and that's how it's been counted ever since.
The model that splits credit between ad channels came together over months of guessing by feel, not calculation — someone noticed orders picking up after a certain kind of post and drew a conclusion from it.
It works — apparently. The numbers reconcile, the reports get built. But whether the underlying decision actually makes sense — there's no one to ask. No one with comparable experience is around to say "yes, that tracks" or "no, here's the flaw."
Hiring someone who could check it runs into the same problem this all started with: expensive, and once again you're taking someone else's word for it.
Another outside consultant just swaps one homemade rule for another one that's equally unverifiable — only this time it's someone else's homemade rule.
What's needed isn't someone else's methodology. It's a disciplined set of questions that forces your own assumptions out loud — so you can look at them from the outside before building anything else on top of them.
A conversation with eXtellact is the same set of disciplined questions an independent analyst would ask: why this and not something else, what happens if the assumption turns out to be wrong.
The recap at the end is the outside check itself: you read your own rule back, stated separately from you, and see whether it actually holds up.
Wherever there's no real justification — just "that's how it ended up" — the brief honestly marks it "not established" instead of accepting the rule as fact and building further on top of it.
No charge — just a daily conversation limit so the service doesn't buckle under everyone at once.
It doesn't hand down a verdict for you — it asks the questions that expose what your rule actually rests on, and honestly flags what's not established. The call is still yours.
Better to see that in one conversation than after another six months of reports built on the same assumption. That's a result too.
Nothing — there's no billing in the product yet, just a daily conversation limit.