The report gets built by hand: some data pulled from one ad account, some from another, then all of it stitched together in Excel once a month, usually at the last minute.
Alongside it runs a second, duplicate tally: just in case, managers keep their own spreadsheets too, because nobody fully trusts the system — and the system, in turn, never quite matches the managers' spreadsheets.
Somewhere in the middle, real workarounds creep in — a symbol or a tag on every ad type, just to tell one source from another later during reconciliation. It works — until the one month it doesn't add up.
Bolting another analytics tool on top of this chaos won't sort it out by itself — it just becomes one more tab that also has to be reconciled against the spreadsheets by hand.
Order doesn't start with a tool. It starts with a clear description: what exactly is supposed to match, against what, and what counts as a "correct" answer — that description is the brief, not a subscription to yet another service.
eXtellact doesn't connect to your ad accounts and doesn't reconcile data for you — it first helps you honestly define what actually needs automating and why, before you pay for another tool.
The "For the team" register of the brief describes the task in language whoever builds the reconciliation can actually work from — so "wait, why are we doing this" doesn't come up mid-implementation.
Wherever you're genuinely unsure how a number should be calculated — like what counts as the source of an order — the brief marks it "not established" instead of quietly assuming the first rule that comes to mind.
No charge — just a daily conversation limit so the service doesn't buckle under everyone at once.
No, that's not what eXtellact does — it helps you scope the task honestly, with none of the gaps that usually surface only after implementation, for whoever ends up building it.
Often the problem isn't a lack of spreadsheets — it's that no one ever pinned down which one is authoritative and why they disagree. That's exactly the kind of thing one conversation can sort out.
Nothing — there's no billing in the product yet, just a daily cap on conversations.